People are no longer only searching. They are asking. Generative Engine Optimization is about making sure the AI doing the answering mentions your business.
A business page gets you visibility, but it does not get you credibility. If a customer cannot find you outside social media, you are asking them to trust a business that only exists on someone else's platform.
Most businesses spend heavily to attract new customers and very little on how those customers are treated once they arrive. But the way you handle a question, a complaint, or a delayed order says far more about your brand than any advert ever will.
